{"id":659,"date":"2019-06-13T12:52:25","date_gmt":"2019-06-13T17:52:25","guid":{"rendered":"https:\/\/p4s.co\/news\/?p=659"},"modified":"2024-04-10T23:36:13","modified_gmt":"2024-04-11T04:36:13","slug":"neurociencia-aplicada-al-marketing-vs-neuromarketing-con-martin-diez-zamora","status":"publish","type":"post","link":"https:\/\/p4s.co\/news\/neurociencia-aplicada-al-marketing-vs-neuromarketing-con-martin-diez-zamora\/","title":{"rendered":"Neurociencia aplicada al Marketing vs Neuromarketing con Martin Diez Zamora"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/p4s.co\/news\/neurociencia-aplicada-al-marketing-vs-neuromarketing-con-martin-diez-zamora\/#La_neurociencia_es_la_gran_aliada_del_marketing_en_estos_tiempos_de_emprendimientos_y_plataformas_digitales\" >La neurociencia es la gran aliada del marketing en estos tiempos de emprendimientos y plataformas digitales.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/p4s.co\/news\/neurociencia-aplicada-al-marketing-vs-neuromarketing-con-martin-diez-zamora\/#Libro_10_Mitos_del_Neuromarketing\" >Libro 10 Mitos del Neuromarketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/p4s.co\/news\/neurociencia-aplicada-al-marketing-vs-neuromarketing-con-martin-diez-zamora\/#%C2%BFQuieres_organizar_una_Hackathon\" >\u00bfQuieres organizar una Hackathon?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/p4s.co\/news\/neurociencia-aplicada-al-marketing-vs-neuromarketing-con-martin-diez-zamora\/#Aca_puedes_ver_lo_que_p4sco_hace_por_ti\" >Ac\u00e1 puedes ver lo que p4s.co hace por ti<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_neurociencia_es_la_gran_aliada_del_marketing_en_estos_tiempos_de_emprendimientos_y_plataformas_digitales\"><\/span>La neurociencia es la gran aliada del marketing en estos tiempos de emprendimientos y plataformas digitales.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aprende a distinguir un contenido cient\u00edfico y diferenciarlo de los conceptos de los gur\u00fas del neuromarketing.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro invitado Mart\u00edn Diez nos explic\u00f3 acerca de la&nbsp;<em>neurociencia<\/em>&nbsp;y como \u00e9sta agrupa a m\u00faltiples disciplinas cient\u00edficas que estudian el comportamiento del cerebro, sus reacciones y los mecanismos que nos permiten aprender nuevos conceptos y recordarlos en el futuro para tomar decisiones.<\/p>\n\n\n\n<div class=\"youtube-responsive-container\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/T_cu751CP0s\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestra comunidad de emprendimiento sabemos la importancia del marketing en todas sus modalidades, para lograr tener una estrategia de comunicaci\u00f3n efectiva hacia nuestros clientes, pero en los \u00faltimos a\u00f1os se ha venido acu\u00f1ando el termino Neuromarketing, donde nos lo presentan como el&nbsp;<em>elixir definitivo<\/em>&nbsp;que cura todos los males de las empresas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Libro_10_Mitos_del_Neuromarketing\"><\/span>Libro 10 Mitos del Neuromarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En su libro 10 Mitos del Neuromarketing <a href=\"https:\/\/es.scribd.com\/document\/593173279\/Libro-Diez-mitos-del-Neuromarketing-2-2\">ver<\/a>, Mart\u00edn nos expone las diferencias reales entre: Neurociencia, Neurociencia aplicada al Marketing y el Neuromarketing, ampliando nuestras bases cient\u00edficas para que tengamos un mejor criterio al momento de adoptar estos conceptos en nuestras estrategias o cuando nos presenten a los denominados Gur\u00fas del Neuromarketing.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQuieres_organizar_una_Hackathon\"><\/span>\u00bfQuieres organizar una Hackathon?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lanza r\u00e1pidamente tu reto corporativo en nuestra red de m\u00e1s de 25,000 emprendedores en Latam. Adem\u00e1s podr\u00e1s hacer el seguimiento del avance de los proyectos participantes a trav\u00e9s de nuestro <a href=\"https:\/\/p4s.co\/news\/como-administrar-proyectos-en-p4s\/\">Project Manager<\/a>. Tambi\u00e9n tendr\u00e1s acceso a nuestra Liga de Mentores que trabajar\u00e1n por hacer realidad los productos de innovaci\u00f3n que tu organizaci\u00f3n necesita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te invitamos a conocer nuestra plataforma de Hackathons e innovaci\u00f3n corporativa.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-p-4-s-co\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"kYetwxjsXf\"><a href=\"https:\/\/p4s.co\/news\/plataforma-de-hackathons\/\">Plataforma de Hackathon y Retos de Innovaci\u00f3n Corporativa<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#171;Plataforma de Hackathon y Retos de Innovaci\u00f3n Corporativa&#187; &#8212; p4s.co\" src=\"https:\/\/p4s.co\/news\/plataforma-de-hackathons\/embed\/#?secret=kYetwxjsXf\" data-secret=\"kYetwxjsXf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><figcaption>Consulta nuestra plataforma de Hackathons<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aca_puedes_ver_lo_que_p4sco_hace_por_ti\"><\/span>Ac\u00e1 puedes ver lo que p4s.co hace por ti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres ser parte de nuestra red de emprendimiento para usar <a href=\"https:\/\/p4s.co\/news\/category\/ayuda\/\">nuestras herramientas<\/a> y hacer networking, te invitamos a <a rel=\"noreferrer noopener\" href=\"https:\/\/p4s.co\/registro\" target=\"_blank\"><strong>reg\u00edstrarte<\/strong><\/a> ya mismo. Al ingresar podr\u00e1s empezar a crear tus <a rel=\"noreferrer noopener\" href=\"https:\/\/p4s.co\/news\/como-administrar-proyectos-en-p4s\/\" target=\"_blank\"><strong>proyectos<\/strong><\/a> con el apoyo de nuestros <a rel=\"noreferrer noopener\" href=\"https:\/\/p4s.co\/mentores\" target=\"_blank\"><strong>mentores<\/strong><\/a> a trav\u00e9s de nuestro <a rel=\"noreferrer noopener\" href=\"https:\/\/p4s.co\/news\/mentorias-para-startup\/\" target=\"_blank\"><strong>nuevo servicio de mentor\u00edas<\/strong><\/a>. Tambi\u00e9n podr\u00e1s obtener recursos mediante <strong>hackathons<\/strong> y <strong>ruedas de negocio<\/strong>, as\u00ed mismo recibir\u00e1s contenidos todas las semanas para mantenerte informado.<\/p>\n\n\n\n<p style=\"text-align:center\" class=\"has-text-color has-background has-very-dark-gray-color has-pale-cyan-blue-background-color wp-block-paragraph\"><strong><a href=\"https:\/\/p4s.co\/registro\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Reg\u00edstrate (abre en una nueva pesta\u00f1a)\">Reg\u00edstrate<\/a><\/strong><\/p>\n\n\n<p><!--EndFragment--><\/p>\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La neurociencia es la gran aliada del marketing en estos tiempos de emprendimientos y plataformas digitales.<\/p>\n","protected":false},"author":2,"featured_media":862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,31],"tags":[68,17,10,83,11],"class_list":["post-659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-edutech","tag-digital","tag-emprendimiento","tag-innovacion-corporativa","tag-neuromarketing","tag-p4s"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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