{"id":4407,"date":"2021-04-27T15:07:06","date_gmt":"2021-04-27T20:07:06","guid":{"rendered":"https:\/\/p4s.co\/news\/?p=4407"},"modified":"2023-04-15T23:15:10","modified_gmt":"2023-04-16T04:15:10","slug":"por-que-hay-tanta-empresa-cambiando-logos","status":"publish","type":"post","link":"https:\/\/p4s.co\/news\/por-que-hay-tanta-empresa-cambiando-logos\/","title":{"rendered":"\u00bfPor qu\u00e9 hay tanta empresa cambiando logos?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IsqPZK0B9B8\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los logos empresariales son el primer elemento visible de una empresa, ayuda a los clientes y consumidores a reconocer una marca, dar la primera impresi\u00f3n y as\u00ed lograr que quede en la memoria de todos. Hoy en d\u00eda, muchas empresas est\u00e1n cambiando sus logos, pero \u00bfpor qu\u00e9 lo est\u00e1n haciendo?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elementos del Logo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Debemos recordar que los logos deben simbolizar los valores\nde las empresas, y puede ser un \u00edcono, una insignia, una palabra, o una frase.\nGeneralmente es sencillo, f\u00e1cil de recordar y es estrat\u00e9gicamente dise\u00f1ado para\nmantener la coherencia en aspectos importantes como su posicionamiento, tono,\ndise\u00f1o, mensaje e historia de marca. As\u00ed mismo se deben tener en cuenta:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El tipo tipograf\u00eda<\/li><li>La psicolog\u00eda del color<\/li><li>El tipo de estilo que le\n     daremos<\/li><li>El dise\u00f1o que rodear\u00e1 tanto\n     el lema como el logo<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo en cuenta todos estos aspectos, no es nada sencillo\ncrear el logo de una empresa, y m\u00e1s a\u00fan cambiarlo una vez que ya es reconocido\npor las personas, es por esto que Radio Digital y P4s.co, han decidido hacer un\npanel con expertos en Marketing Digital, para contestar a la pregunta \u00bfpor qu\u00e9\nhay tanta empresa cambiando logos?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre los Invitados:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este viernes 30 de abril a las 7:00pm, tendremos una emisi\u00f3n especial de nuestro programa Innovaci\u00f3n Corporativa, con unos invitados de lujo, que tal vez los recuerden en el evento de <a rel=\"noreferrer noopener\" aria-label=\"Marketing sin L\u00edmites (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/youtu.be\/Sa1lvteF-p0\" target=\"_blank\">Marketing sin L\u00edmites<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/ramiroparias\/\" target=\"_blank\">Ramiro Parias<\/a>:<\/strong> Director General de <a rel=\"noreferrer noopener\" aria-label=\"Rampa Marketing Digital (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/rampamarketingdigital.com\/\" target=\"_blank\">Rampa Marketing Digital<\/a>, agencia operativa de marketing digital estrat\u00e9gico; y gestor de <a rel=\"noreferrer noopener\" aria-label=\"www.RadioDigitalAmerica.com (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/radiodigitalamerica.com\/\" target=\"_blank\">Radio Digital America<\/a>, la \u00fanica emisora especializada en publicidad y mercadeo de Hispanoam\u00e9rica. Publicista Profesional, conferencista y consultor sobre Negocios en Internet, Marketing Digital, eBusiness y Redes Sociales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> <\/strong><a rel=\"noreferrer noopener\" aria-label=\"Ricardo Palmieri (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/ricardopalmieri\/\" target=\"_blank\"><strong>Ricardo Palmieri<\/strong><\/a>: Impulsor en Consultora Redacci\u00f3n: Palmieri. Speaker  internacional. Capacitador in company en organizaciones como Jumbo, Vea,  Claro, MetLife, AySA, Galicia y otras, y de emprendedores y pymes.  Integrante del Comit\u00e9 Consultivo de la Red Mundial de Comunicaci\u00f3n  Organizacional. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Jeannette Mercedes Torres Fl\u00f3rez (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/jeannette-mercedes-torres-florez\/\" target=\"_blank\"><strong>Jeannette Mercedes Torres Fl\u00f3rez<\/strong><\/a><strong>:<\/strong> Consultora M\u00e1ster en J. Torres Consultores.Comunicadora Social y Periodista. Especialista en Periodismo Econ\u00f3mico. Executive MBA. Docente y Consultora en Comunicaci\u00f3n Estrat\u00e9gica y Endomarketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"\u00c9dgar Rivas (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/edgar-rivas\/\" target=\"_blank\"><strong>\u00c9dgar Rivas<\/strong><\/a><strong>:<\/strong> Director Dise\u00f1o Gr\u00e1fico, en Team-D Group.<br>Desarrollador de proyectos de imagen, se\u00f1al\u00e9tica, identidad visual y corporativa para la empresa p\u00fablica y privada; proyectos editoriales para la industria gr\u00e1fica del pa\u00eds y del exterior. Investigador en el campo del dise\u00f1o con productos y registros.<br>Y cuenta con una amplia experiencia en procesos de calidad para la Educaci\u00f3n Superior<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Carlos Fernando Bravo D\u00edaz: (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/carlos-fernando-bravo-diaz-82a41278\/\" target=\"_blank\"><strong>Carlos Fernando Bravo D\u00edaz:<\/strong><\/a> Asesor de marca en Comestibles Ricos s.a. <br>Docente de Diplomados en la Universidad de la Sabana.<br>Consultor de marcas en temas publicitarios. <br> Estudi\u00f3 Publicidad y Comercializaci\u00f3n en la Universidad Central. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" aria-label=\"Juan Jos\u00e9 Larrea: (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/juanjoselarrea\/\" target=\"_blank\">Juan Jos\u00e9 Larrea:<\/a><\/strong> Director de Grupo DIRCOM. <br>Doctor en Comunicaci\u00f3n, Licenciado en Comunicaci\u00f3n Social y Periodista. Dirige y capacita a profesionales, de empresas p\u00fablicas y privadas, en Comunicaci\u00f3n Corporativa &amp; TIC; asesor en Comunicaci\u00f3n de legisladores nacionales y sindicatos en Argentina y Colombia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quienes nos hablar\u00e1n sobre el porqu\u00e9 de los cambios en los logos de empresas reconocidas a nivel nacional e internacional. Seguramente te has dado cuenta de esto, pero lo que tal vez no sabes, es el origen de este fen\u00f3meno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Te esperamos este viernes 30 de abril a las 7: 00pm en nuestros canales de Facebook y YouTube, ven y d\u00e9janos todas tus inquietudes y comentarios sobre el tema.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link Facebook:<\/strong> <strong><a href=\"https:\/\/www.facebook.com\/p4sco\/posts\/151350000327952\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\">https:\/\/www.facebook.com\/p4sco\/posts\/151350000327952<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link YouTube:<\/strong> <strong><a rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/youtu.be\/IsqPZK0B9B8\" target=\"_blank\">https:\/\/youtu.be\/IsqPZK0B9B8<\/a><\/strong><\/p>\n\n\n<p>\n<!--StartFragment--><\/p>\n\n\n<h2 class=\"wp-block-heading\">Ac\u00e1 puedes ver lo que hacemos por ti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres hacer parte de nuestra comunidad de emprendimiento, <a rel=\"noreferrer noopener\" aria-label=\"reg\u00edstrate (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/p4s.co\/registro\" target=\"_blank\"><strong>reg\u00edstrate<\/strong><\/a> para que recibas los contenidos todas las semanas y empieces a crear tus <a rel=\"noreferrer noopener\" aria-label=\"proyectos (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/p4s.co\/news\/como-administrar-proyectos-en-p4s\/\" target=\"_blank\"><strong>proyectos<\/strong><\/a> con el apoyo de nuestros <a rel=\"noreferrer noopener\" aria-label=\"mentores (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/p4s.co\/mentores\" target=\"_blank\"><strong>mentores<\/strong><\/a>.<\/p>\n\n\n\n<p style=\"text-align:center\" class=\"has-text-color has-background has-very-dark-gray-color has-pale-cyan-blue-background-color wp-block-paragraph\"><strong><a href=\"https:\/\/p4s.co\/registro\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Reg\u00edstrate (abre en una nueva pesta\u00f1a)\">Reg\u00edstrate<\/a><\/strong><\/p>\n\n\n<p><!--EndFragment--><\/p>\n<p><!--EndFragment--><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este panel nos hablar\u00e1 sobre el por qu\u00e9 de los cambios en los logos de empresas reconocidas a nivel nacional e internacional. Seguramente te has dado cuenta de esto, pero lo que tal vez no sabes, es el origen de este fen\u00f3meno.<\/p>\n","protected":false},"author":7,"featured_media":4418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[408,411,413,415,414,16,10,52,410,409,225,407,11,161,412,199],"class_list":["post-4407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-branding","tag-cambio-de-logos","tag-diseno","tag-diseno-de-logos","tag-diseno-digital","tag-innovacion","tag-innovacion-corporativa","tag-inversion","tag-logo-empresarial","tag-logos","tag-marketing","tag-marketing-digital","tag-p4s","tag-panel","tag-publicidad","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 hay tanta empresa cambiando logos? - p4s.co<\/title>\n<meta name=\"description\" content=\"Los logos empresariales son el primer elemento visible de una empresa, ayuda a los clientes y consumidores a reconocer una marca, dar la primera impresi\u00f3n y as\u00ed lograr que quede en la memoria de todos. Hoy en d\u00eda, muchas empresas est\u00e1n cambiando sus logos, pero \u00bfpor qu\u00e9 lo est\u00e1n haciendo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/p4s.co\/news\/por-que-hay-tanta-empresa-cambiando-logos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 hay tanta empresa cambiando logos? - p4s.co\" \/>\n<meta property=\"og:description\" content=\"Los logos empresariales son el primer elemento visible de una empresa, ayuda a los clientes y consumidores a reconocer una marca, dar la primera impresi\u00f3n y as\u00ed lograr que quede en la memoria de todos. 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