{"id":2706,"date":"2020-06-29T19:36:41","date_gmt":"2020-06-30T00:36:41","guid":{"rendered":"https:\/\/p4s.co\/news\/?p=2706"},"modified":"2023-04-15T23:10:00","modified_gmt":"2023-04-16T04:10:00","slug":"modelo-canvas-para-e-commerce","status":"publish","type":"post","link":"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/","title":{"rendered":"Modelo Canvas para e-commerce que genera valor"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#%C2%BFCuales_son_las_diferencias_entre_Lean_Canvas_y_Canvas_e-Commerce_de_Vtex\" >\u00bfCuales son las diferencias entre Lean Canvas y Canvas e-Commerce de Vtex?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#No_todos_arman_una_estrategia_digital_para_su_e-commerce\" >No todos arman una estrategia digital para su e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Modelo_Canvas_para_e-commmerce\" >Modelo Canvas para e-commmerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Como_generar_trafico_a_tu_e-commerce\" >C\u00f3mo generar tr\u00e1fico a tu e-commerce<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Livestreaming\" >Livestreaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Realidad_Virtual\" >Realidad Virtual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Economia_colaborativa_union_de_marcas_de_ropa_compra_con_tus_amigos\" >Econom\u00eda colaborativa: uni\u00f3n de marcas de ropa + compra con tus amigos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Economia_colaborativa_ejemplo_Taxis_Rappi_y_Corneshop\" >Econom\u00eda colaborativa ejemplo: Taxis + Rappi y Corneshop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Compra_y_recoge\" >Compra y recoge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Whatsapp_para_preguntas\" >Whatsapp para preguntas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#Servicio_de_personal_para_asistencia_en_compras_online\" >Servicio de personal para asistencia en compras online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/p4s.co\/news\/modelo-canvas-para-e-commerce\/#McDonalds_a_prueba_de_virus_test_Europa\" >McDonald&#8217;s a prueba de virus (test Europa)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Todos conocen el modelo Lean CANVAS de 9 secciones para construir un plan de negocio \u00bfverdad? Pero no todo el mundo conoce el modelo Canvas especial para e-commerce desarrollado por Vtex. S\u00f3lo aquellos que manejan esta plataforma especial para tiendas en linea tienen acceso y\/o conocimiento de esta metodolog\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pues bien el d\u00eda de hoy les quiero compartir c\u00f3mo podemos aprender del Modelo Canvas especialmente desarrollado para e-commerce creado por Vtex y que tendencias existen en las e-commerce para generar tr\u00e1fico a sus sitios web.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuales_son_las_diferencias_entre_Lean_Canvas_y_Canvas_e-Commerce_de_Vtex\"><\/span><strong>\u00bfCuales son las diferencias entre Lean Canvas y Canvas e-Commerce de Vtex?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>En el <strong>modelo Lean Canvas<\/strong> de 9 secciones planteas tu modelo de negocio: oferta de valor, segmentaci\u00f3n de clientes, canales de comunicaci\u00f3n, relaci\u00f3n con los clientes, actividades clave, recursos clave, socios clave, estructura de costes y lineas de ingresos. Practicamente el <strong>Plan de negocio para tu empresa<\/strong>.<\/li><li>En el modelo<strong> Canvas para e-commerce<\/strong> de Vtex, se parte del hecho que ya tengas tu plan de negocio desarrollado y <strong>se concentra m\u00e1s en la estrategia <\/strong>que vas a utilizar para tu ecommerce: <strong>generaci\u00f3n de tr\u00e1fico, generaci\u00f3n de ventas y experiencia post compra.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_todos_arman_una_estrategia_digital_para_su_e-commerce\"><\/span>No todos arman una estrategia digital para su e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gran mayor\u00eda de las personas que crean su tienda virtual, o registran sus productos y\/o servicios en plataformas digitales, no saben y por lo tanto no comprenden la importancia de armar una estrategia digital que los haga visibles en el mercado digital. <strong>Postear en Facebook o instagram NO ES SUFICIENTE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imag\u00ednate si tuvieras tu local f\u00edsico dentro de un centro comercial, muchos propietarios de sus locales se relajan por el flujo de personas que entran al centro comercial y se confian que as\u00ed llegar\u00e1n personas a su local. Y hasta puede que si, que entre 20 a 50 personas al negocio, eso depende de que tan trabajada es la marca que representa tu local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Continuando con la analog\u00eda, si tu local se llama \u00ab<em>La tienda de pepito<\/em>\u00ab, te aseguro que el flujo de personas va ser distinto a que si tu local se llama \u00ab<em>Coca-Cola<\/em>\u00ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCual es la diferencia de los 2?: las estraegias aplicadas de marketing y branding que ha hecho posicionar a Coca-Cola, son las que le genera en la gente <strong>Recordaci\u00f3n de Marca<\/strong><\/p>\n\n\n\n<p style=\"background-color:#08415c\" class=\"has-text-color has-background has-medium-font-size has-very-light-gray-color wp-block-paragraph\">El modelo Canvas para e-commerce b\u00fasca mediante su metodolog\u00eda que plantees tu estrategia de marketing con dos objetivos: <strong>Recordaci\u00f3n de Marca (branding) y Ventas<\/strong><\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modelo_Canvas_para_e-commmerce\"><\/span>Modelo Canvas para e-commmerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bueno partiendo del hecho que has debes contar con el canvas especial para tu plan de empresa (Lean Canvas), vamos hoy a enfocarnos en las estrategias especiales que necesitan tu e-commerce para que tomen vuelo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.slidesharecdn.com\/vtex-ecommerce-canvas-180521221103\/95\/vtex-retail-ecommerce-canvas-6-638.jpg?cb=1526940801\" alt=\"c\u00f3mo es Modelo Canvas para e-commerce\"\/><figcaption>Canvas e-commerce de Vtex<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo de Canvas para e-commerce de Vtex, tiene 3 verticales en las que se enfoca para organizar una estrategia de marketing especial para tu tienda online, las 3 verticales son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Generaci\u00f3n de tr\u00e1fico<\/strong>: El tr\u00e1fico puede ser generado al construir campa\u00f1as enfocadas en nuevos y recuerrentes usuarios. En este espacio se llena las estrategias para: adquisici\u00f3n de clientes y retenci\u00f3n de clientes<\/li><li><strong>Generaci\u00f3n de ventas:<\/strong> Cuando los clientes llegan a tu tienda, necesitan ser guiados y entregarles la informaci\u00f3n suficiente para que tomen una desici\u00f3n. La compra debe ser tener las menos fricciones posibles para asegurar una alta conversi\u00f3n.<\/li><li><strong>Orden de entrega<\/strong>: Ahora que el producto se ha vendido, es tiempo de realizar el env\u00edo. Calidad, agilidad y una excelente atenci\u00f3n en servicio al cliente es prioridad.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_generar_trafico_a_tu_e-commerce\"><\/span>C\u00f3mo generar tr\u00e1fico a tu e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En esta sesi\u00f3n nos centraremos en estrategias para traer tr\u00e1fico a tu e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aparte de las estrategias de uso com\u00fan en el mercado para traer tr\u00e1fico (e-mail marketing, generacion de art\u00edculos de blog, pauta en facebook y Google Ads..), <strong><em>vamos a observar las tendencias del 2020 <\/em><\/strong>que varias e-commerce a nivel internacional ya est\u00e1n aplicando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El llamado es a que observes y analices cuales puedes aplicar en tu negocio. As\u00ed que comencemos:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Livestreaming\"><\/span>Livestreaming<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Livestreaming es una estrategia de ciclo completo. Sirve tanto si quieres llamar nuevos clientes como para asegurar ventas y tambien recuperar <\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/elAEoeadhWY\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"760\" height=\"415\" frameborder=\"0\"><\/iframe>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Realidad_Virtual\"><\/span>Realidad Virtual<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/p4s.co\/news\/wp-content\/\/uploads\/2020\/07\/realidad-virtual-ecommerce-1024x397.jpg\" alt=\"productos en Modelo Canvas para e-commerce\" class=\"wp-image-2803\" srcset=\"https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/realidad-virtual-ecommerce-1024x397.jpg 1024w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/realidad-virtual-ecommerce-300x116.jpg 300w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/realidad-virtual-ecommerce-768x298.jpg 768w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/realidad-virtual-ecommerce-260x101.jpg 260w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/realidad-virtual-ecommerce-50x19.jpg 50w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/realidad-virtual-ecommerce-150x58.jpg 150w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/realidad-virtual-ecommerce.jpg 1706w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Tienda virtual rosen <a href=\"https:\/\/www.rosen.cl\/tienda-virtual?bc16\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"www.rosen.cl\/tienda-virtual?bc16 (abre en una nueva pesta\u00f1a)\">www.rosen.cl\/tienda-virtual?bc16<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Economia_colaborativa_union_de_marcas_de_ropa_compra_con_tus_amigos\"><\/span>Econom\u00eda colaborativa: uni\u00f3n de marcas de ropa + compra con tus amigos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/p4s.co\/news\/wp-content\/\/uploads\/2020\/07\/imagen-1024x469.png\" alt=\"clientes en tu Modelo Canvas para e-commerce\" class=\"wp-image-2810\" srcset=\"https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/imagen-1024x469.png 1024w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/imagen-300x138.png 300w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/imagen-768x352.png 768w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/imagen-260x119.png 260w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/imagen-50x23.png 50w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/imagen-150x69.png 150w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/imagen.png 1887w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.squadded.co\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"www.squadded.co (abre en una nueva pesta\u00f1a)\">www.squadded.co<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Economia_colaborativa_ejemplo_Taxis_Rappi_y_Corneshop\"><\/span>Econom\u00eda colaborativa ejemplo: Taxis + Rappi y Corneshop<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Chile:  El Ministerio de Transportes  estableci\u00f3 un puente de comunicaci\u00f3n entre estos dos rubros, lo que  permitir\u00e1 a los taxistas realizar deliverys para dos empresas de reparto <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/p4s.co\/news\/wp-content\/\/uploads\/2020\/07\/taxi-rappi-corneshop-chile.jpg\" alt=\"Modelo Canvas para e-commerce\" class=\"wp-image-2819\" srcset=\"https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/taxi-rappi-corneshop-chile.jpg 800w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/taxi-rappi-corneshop-chile-300x131.jpg 300w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/taxi-rappi-corneshop-chile-768x336.jpg 768w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/taxi-rappi-corneshop-chile-260x114.jpg 260w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/taxi-rappi-corneshop-chile-50x22.jpg 50w, https:\/\/p4s.co\/news\/wp-content\/uploads\/2020\/07\/taxi-rappi-corneshop-chile-150x66.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.encancha.cl\/taxis-podran-realizar-repartos-delivery-de-rappi-y-cornershop-aton20\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Leer noticia completa (abre en una nueva pesta\u00f1a)\">Leer noticia completa<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Compra_y_recoge\"><\/span>Compra y recoge<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whatsapp_para_preguntas\"><\/span>Whatsapp para preguntas<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Servicio_de_personal_para_asistencia_en_compras_online\"><\/span>Servicio de personal para asistencia en compras online<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"McDonalds_a_prueba_de_virus_test_Europa\"><\/span>McDonald&#8217;s a prueba de virus (test Europa)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div style=\"height:170px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color wp-block-paragraph\"><strong>Un agradecimiento a mi tutor: <\/strong>Marcos Pueyrredon (Global VP Hispanic Market | Vtex Presidente | e-Commerce Institute). Este art\u00edculo se basa en su presentaci\u00f3n <strong><a rel=\"noreferrer noopener\" aria-label=\"Aceleraci\u00f3n Digital post Covid-19 &amp; 10 Estrategias a trav\u00e9s de Canales Digitales para superar la Crisis      (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.slideshare.net\/pueyrredonline\/aceleracin-digital-post-covid19-10-estrategias-a-travs-de-canales-digitales-para-superar-la-crisis?next_slideshow=1\" target=\"_blank\">Aceleraci\u00f3n Digital post Covid-19 &amp; 10 Estrategias a trav\u00e9s de Canales Digitales para superar la Crisis     <\/a><\/strong>             <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Para comprender a profundidad el tema este martes 30 de junio a las 11 am <a rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/vivilo\/\" target=\"_blank\">Viviana L\u00f3pez<\/a>, CEO <a rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/webxcite.net\/\" target=\"_blank\">Webxcite Studio<\/a> y consultora experta en WordPress, facilitar\u00e1 una charla en donde se apoyar\u00e1 en ejemplos de otras e-commerce, para ayudarte a concebir ideas y que t\u00fa puedas generar tu propio modelo Canvas. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Escucha esta charla en <a href=\"https:\/\/youtu.be\/_s7JBJfKZkw\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\">YouTube<\/a> y  <a rel=\"noreferrer noopener\" aria-label=\" (abre en una nueva pesta\u00f1a)\" href=\"\/\/www.facebook.com\/webxciteStudi\/videos\/3831209656896142\/\" target=\"_blank\">Facebook<\/a> de Webxcite Studio con la producci\u00f3n de <\/strong><a rel=\"noreferrer noopener\" aria-label=\"p4slivestreamin (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/p4s.co\/news\/producciones\/\" target=\"_blank\"><strong>p4slivestream<\/strong><\/a><\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_s7JBJfKZkw\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El modelo CANVAS es un resumen r\u00e1pido de lo que es o ser\u00e1 tu modelo de negocio y te ayudar\u00e1 a determinar la oferta de valor frente a la segmentaci\u00f3n de los clientes a quienes quieres llegar. <\/p>\n","protected":false},"author":12,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,142],"tags":[194,195,573,182,103],"class_list":["post-2706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-e-commerce","tag-canva","tag-clientes","tag-curso","tag-e-commerce","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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